Integrating New Technologies in the Landscaping Business
Nobody knows the difficulty of introducing new technology to a traditional industry and garnering customer buy-in like John Dougherty, Vice President of Maintenance Sales at Juniper Landscaping. An over 20-year veteran in the green industry, John works with salespeople and homeowners associations throughout the state of Florida to better understand customer needs and industry trends. “A huge problem in this field is that knowledge goes and dies with whoever the maintenance team is on-site,” John explains, referring to the lack of information sharing and transparency between independent contractors and homeowners associations. Juniper Landscaping hopes to break this trend using DroneDeploy, by creating this pivotal information (3D models, maps, and more) for their clients. “We’re willing to pay to see that drone use is the wave of the future,” John states.
Viewed as highly adept in technology within their industry, Juniper Landscaping encourages their team to use drone data on select projects. Drone insights gleaned from digital reconstructions add value to client interactions and provides a clear, referenceable record of work. “Incremental improvements in landscaping aren’t usually seen day-to-day,” John says, “so seeing these changes visually after six months is crucial.”