We set out to answer that question by surveying our customers about the benefits of drones, how they are using this promising technology, and how they plan to use this technology in the years to come. We surveyed more than 140 customers across 10+ industries to reveal the quantifiable benefits from this technology and what the future holds in regard to drone adoption.
Based on our survey and customer experience, we found that businesses do not adopt new technology as rapidly as consumers. Companies take deliberate steps to ensure technology is secure, that it will bring quantifiable ROI, and that it will be adopted easily by employees. But consumers aren’t the main opportunity for drone businesses: the CNBC piece reports that the consumer sector will make up just 17% of the drone market in 2020. Rather, the untapped potential for drones lies beyond hardware, hype, and the consumer sector. Businesses, more than ever, are finding value in drone software and in the data generated by the software.
From the survey results, the answer was clear: businesses know they are just scratching the surface when it comes to the potential of drones and drone software. Drones are not just here to stay, they’re poised for rapid scale and growth in 2020 -- and the decade ahead.